The Importance Of Video Content In Your Marketing Strategy

In today’s business world, it is content marketing which rules the marketplace. There are many forms of content marketing which includes:

• ·         Social media channels
• ·         Visual material
• ·         eBooks
• ·         Articles
• ·         Whitepapers
• ·         Video
• ·         Blog

It is the last form of capturing and captivation the online audience by storm. Video Marketing will soon be the norm of advertising, therefore, it is crucial that you, as a business owner, understand why video production will be so important in making great profits and boosting your ROI.

The top 100 leading national advertisers run daily video campaigns on YouTube. The top 500 brand channels on YouTube average each 884,000 views on a monthly basis. YouTube reaches the 18-34 adult age bracket more so than cable network TV. The spending on digital video marketing is increasing every year.

Unlike other forms of content marketing, video content can bring out feelings at the user end, like the following:

Trust

Trust is the base of sales and conversions. But building the trust of your customers should be a goal on its own. The whole idea of content marketing is creating long-term relationships and building trust. So the idea is stop selling and let the audience come to you by providing them useful and interesting information.

Curiosity

Like the old saying says “curiosity kills the cat”. End your videos with a teaser about what to expect in the next video.

Confidence

With a video testimonial, your audience can identify with the person in the video, thus getting rid of any apprehension that they may have.

Why Is Video Content So Important?

Fun - an interesting video can distinct you from your rivals and others in your industry. Eighty percent of marketing professional found it to be an effective tool, with 41% of US adults actually watching the video. By only stating the word “video: in the subject line of email campaign blast, the click through rate increase by thirteen percent.

The responsiveness extent of online customers is short, and video can help this specific role. For example, more individuals are on the go as they watch online videos, from either their smartphone or tablet, and don’t want to waste time in analyzing text.

Why Should A Business Invest In Video Content?

Videos on Facebook business pages increase end use engagement by thirty three percent. Embedded videos in websites can increase traffic by up to fifty five percent. Around 76% of marketing professionals plan to use video to increase their brand awareness campaigns.

It was anticipated that in 2016, all consumer traffic to the internet will be driven by video marketing.

How Website Is Beneficial For Your Business?

Let me ask you a simple query, what is a website?

In its simple form, a website is a single domain that comprises of different pages.  We all know this by now, but shockingly what we all don’t know is the number of benefits a website can give to business, and it's more surprising to know that many businesses don’t have their online presence or website.

If you have a business and you don’t have a website, then you are losing a great chance for your business to grow. A website itself can help you with different marketing strategies to help your business increase.

As a business owner, you need to where your customers are. But what if the customers know what your business offers, but they can’t reach you? That is one of the main risks you take by not having a website. Hiring a professional web development company can help you get a proper website that will reflect your business. Here are some benefits of having a website for your business.

Cost Effective

You know how much a website will cost you and it’s on goings – a proper store, however, is vulnerable to many mishaps which can occur and leave you with high costs such as theft, leaving the lights on or any other damage.

A properly developed website with a strategy and online presence will offer tremendous advantages and cost outlines.

Available Around The Clock

Your social media accounts and website are accessible 24/7 all the year round. Imagine you want to buy something from a store, and you have to buy it today, but after putting all the efforts when you reach the store, you find out that it’s closed. We all know how annoying that is. Next time you won’t consider going to that store. Since your website is operational around the clock, from the comforts of your home, your clients and customers can easily access your services and website. A web designing company can offer you a good website that will help in increasing sales for your business.

Convenient

What is more suitable: sitting at home and shopping for the products you are looking for or driving outside to search for different stores that are available for shopping? The answer is pretty obvious unless you enjoy driving around the town. Smart businesses realize this point and then have their website to display their services and products so that the potential consumers can browse online on the website and purchase the products you like.

For more information and Details visit
http://broomstick.ae/

5 Digital Content Creation Mistakes–And How To Avoid Them

Being a leading content production company, Broomstick has proper knowledge regarding the best approaches for digital content creation. In the current times, it is essential to create content that is visually appealing, has quality material and is easy for search engines to find and easy for readers to share. We also know that content production only sounds easy than done, because it involves more than just content creation - it is also important to analyze its reach and the success of the content performance.

There are so many aspects of a successful content marketing strategy to deal with; it’s easy that you become overwhelmed and make errors. But that’s why we are here, to help you in avoiding any content marketing mistakes. Being a digital content creation and development agency, we are aware of how important content marketing is for an organization.

Not Enough Quality Content

Even brands that are new and small understand the power and importance of having social media presence. However, at times all their efforts on Facebook, Twitter and Instagram all are in vain as th4ey don’t have proper content to back up their reach. You can tweet as much as you want but when your customer’s visits your website and they don’t find anything interesting on it, they are surely going to turn to the competitor’s site. If the primary focus of your marketing campaign is to attract customers and retain them, then you have to create a proper amount of good quality content. The world of internet is full of uninteresting and poorly written content and to make your company stand out you need to focus on creating good quality content.

Inconsistent Content

You will be surprised to know that many websites feature content doesn’t deliver on what it promises, whether it is through failure to align the content with the website or a disconnect between what a customer is looking for and what is delivered to them. Many companies fall into this trap that the idea of having content on their website is just enough – having content on your website just for the sake of content is a recipe for disaster. You have to deliver the kind of content your customer is in search of and needs.  Misleading and confusing them with disappointing content will create a negative impression of your brand.

Forgetting Your Social Network

One of the chief marketing mistakes nowadays is ignoring the importance of social media. More than one billion people in the world are on Facebook. One billion, that’s right. If you are ignoring the marketing potential there, you might soon see yourself out of business. And we are not talking about paid Facebook ads – I’m talking about your customers and sharing your content over their networks.

Content Without Photos

Content that has no photos are considered to be less engaging. Nobody likes to read a piece of content that is all text and has no interesting and relevant pictures to support that image.

Not Tracking And Analyzing Content

It is important to analyze and track your content once you put it out into the world. There is no point in having a good digital content strategy if you are just going to wish that your content gets engagement once it’s out there. How will you know your content is being ranked top in the search engines? How will you know it is reaching the top via social networking? The Broomstick streamlines your content analytics, seeing the scope of your content via social sharing and clicks, so you can continually optimize your strategy.

Seven Reasons Why Some Corporate Marketing Videos Fail

Content Creation dubai

Planning an idea properly is the backbone of your whole video production. This mantra needs to be settled in your mind, because before production planning in your road map to the final destination. Here are some major reasons why your video production fails.

• You don’t have a clear idea of what message you want to give. You may have a great concept, but you might have fallen short of, your message is confused and you have failed to give a catchy call to action. A professional video production Dubai  based company can help you in sending your message properly to your audience.

• You are confused about your target audience. If you don’t have proper knowledge regarding your target audience your marketing video is bound to fail.

• You have big ambitions but your budget is too small. With the latest technology the production costs have reduced, but even though you don’t need to spend millions on it like before, you need to be very realistic with the budget for the video production, so that you can achieve your goals effectively. There are many good content creation Dubai based firms that can help you with the budgeting.

• You have hooked your cart to the wrong horse. Your in-house web developers or IT guys or neighborhood photographers are NOT the right guys to deal with….if you want a comprehensive, professional and overall well – produced corporate video which tells your story go to the experts.

• You have a team of “professional videographers” but you didn’t check their areas of expertise. Even though they are photographers but they are not experts in the field that you require. If you want to get a heart surgery done you will go to a cardiologist not a dentist – even though he or she is a doctor too.

• You want to direct the video. Don’t do that, if you have hired a team of professionals let them do the work as they have proper experience. You won’t tell a heart surgeon how to do the operation, would you?

• Ineffective use of video – you don’t have a clear plan for the marketing, that’s another reason why your video marketing fails.

Tip: Creating a video is more of an investment that will guarantee ROI. If this is the other way around then you need to begin with your weaknesses, strengths, opportunities and risks as soon as possible. Have a business aim in mind. It all begins with what you want to accomplish through your video. The message should be very clear to the viewers.