In today’s business world, it is content marketing which
rules the marketplace. There are many forms of content marketing which
includes:
- · Social media channels
- · Visual material
- · eBooks
- · Articles
- · Whitepapers
- · Video
- · Blog
It is the last form of capturing and captivation the online
audience by storm. Video Marketing will soon be the norm of advertising,
therefore, it is crucial that you, as a business owner, understand why video production will be so important
in making great profits and boosting your ROI.
The top 100 leading national advertisers run daily video
campaigns on YouTube. The top 500 brand channels on YouTube average each
884,000 views on a monthly basis. YouTube reaches the 18-34 adult age bracket
more so than cable network TV. The spending on digital video marketing is
increasing every year.
Unlike other forms of content marketing, video content can bring out feelings at
the user end, like the following:
Trust
Trust is the base of sales and conversions. But building the
trust of your customers should be a goal on its own. The whole idea of content
marketing is creating long-term relationships and building trust. So the idea
is stop selling and let the audience come to you by providing them useful and
interesting information.
Curiosity
Like the old saying says “curiosity kills the cat”. End your
videos with a teaser about what to expect in the next video.
Confidence
With a video testimonial, your audience can identify with
the person in the video, thus getting rid of any apprehension that they may
have.
Why Is Video Content So Important?
Fun - an interesting video can distinct you from your rivals
and others in your industry. Eighty percent of marketing professional found it
to be an effective tool, with 41% of US adults actually watching the video. By only
stating the word “video: in the subject line of email campaign blast, the click
through rate increase by thirteen percent.
The responsiveness extent of online customers is short, and
video can help this specific role. For example, more individuals are on the go
as they watch online videos, from either their smartphone or tablet, and don’t
want to waste time in analyzing text.
Why Should A Business Invest In Video Content?
Videos on Facebook business pages increase end use
engagement by thirty three percent. Embedded videos in websites can increase
traffic by up to fifty five percent. Around 76% of marketing professionals plan
to use video to increase their brand awareness campaigns.
It was anticipated that in 2016, all consumer traffic to the
internet will be driven by video marketing.
