Being a leading content production company, Broomstick has proper knowledge regarding the best approaches for digital content creation. In the current times, it is essential to create content that is visually appealing, has quality material and is easy for search engines to find and easy for readers to share. We also know that content production only sounds easy than done, because it involves more than just content creation - it is also important to analyze its reach and the success of the content performance.
There are so many aspects of a successful content marketing strategy to deal with; it’s easy that you become overwhelmed and make errors. But that’s why we are here, to help you in avoiding any content marketing mistakes. Being a digital content creation and development agency, we are aware of how important content marketing is for an organization.
Not Enough Quality Content
Even brands that are new and small understand the power and importance of having social media presence. However, at times all their efforts on Facebook, Twitter and Instagram all are in vain as th4ey don’t have proper content to back up their reach. You can tweet as much as you want but when your customer’s visits your website and they don’t find anything interesting on it, they are surely going to turn to the competitor’s site. If the primary focus of your marketing campaign is to attract customers and retain them, then you have to create a proper amount of good quality content. The world of internet is full of uninteresting and poorly written content and to make your company stand out you need to focus on creating good quality content.
Inconsistent Content
You will be surprised to know that many websites feature content doesn’t deliver on what it promises, whether it is through failure to align the content with the website or a disconnect between what a customer is looking for and what is delivered to them. Many companies fall into this trap that the idea of having content on their website is just enough – having content on your website just for the sake of content is a recipe for disaster. You have to deliver the kind of content your customer is in search of and needs. Misleading and confusing them with disappointing content will create a negative impression of your brand.
Forgetting Your Social Network
One of the chief marketing mistakes nowadays is ignoring the importance of social media. More than one billion people in the world are on Facebook. One billion, that’s right. If you are ignoring the marketing potential there, you might soon see yourself out of business. And we are not talking about paid Facebook ads – I’m talking about your customers and sharing your content over their networks.
Content Without Photos
Content that has no photos are considered to be less engaging. Nobody likes to read a piece of content that is all text and has no interesting and relevant pictures to support that image.
Not Tracking And Analyzing Content
It is important to analyze and track your content once you put it out into the world. There is no point in having a good digital content strategy if you are just going to wish that your content gets engagement once it’s out there. How will you know your content is being ranked top in the search engines? How will you know it is reaching the top via social networking? The Broomstick streamlines your content analytics, seeing the scope of your content via social sharing and clicks, so you can continually optimize your strategy.
