In the past few years there is been a debate regarding
infographics whether they are relevant for the business or not.
But the rumor is just a rumor, infographics are far from
being dead, they are still an effective form of content marketing. Visual
content is far more appealing than plain content.
Instead of just fading in the air, infographics are now
taking new forms. For instance, we have been seeing a lot of bite-sized
infographics on Facebook and Instagram, as well as other motion infographics
and video infographics. So one thing is pretty clear that there is no shortage
of Infographics.
Infographics Are The Most Top Performing Kind Of Visual Content
According to a research many digital marketing agency informed that in their use of visual
content, infographics were the best performing kinds of visual content in 2016.
In fact 45% of the marketers said, that infographics are the only visual
content that has done so well so far in 2016. According to the same research
40% of the marketers predicted that 30% of their marketing budget will be
invested in the visual content in 2017.
Infographics can be easily repurposed across multiple
platforms.
One of the reasons marketers like infographics so much is
because they’re so easy to share. A well made infographic can stand on its own
without the context of a blog post, or it can be used to augment an article by
offering the information in a visual way.
You can also slice and dice and infographic into multiple
smaller social media images, to make them easier to share across platforms like
Instagram, Facebook or Twitter.
For example, if there’s a particularly compelling statistics
in your infographics, or a beautiful chart, or a quirky illustration, you can
crop that section of the infographic and make it into an image that people will
like on Instagram.
Infographics Are Still New Enough To License A Look
Infographics and other forms of visual content can really
make a huge impact on the roots of your content outreaching strategy. Mostly
when I send emails to clients, writers or website owners for promoting content,
infographics are the main point of interest that motivates people to actually
go through my content. The main reason for this is because infographics are easy
to read and absorb. While someone won’t really want to read a complete article
sent to them, they will surely like to see an infographic as it’s easy to
absorb. Creating an infographic is not too much hard work but if you feel you
are not good at it then you can hire a digital
marketing agency Dubai based who are good at making creative visual
content.
