Content marketing is far more than just creating, sharing
and distributing content in order to engage with the audience, improve branding
and get leads and performing other marketing goals that can be best achieved
with content marketing.
It needs a different approach, one that is strategic and
that is what content marketing is all about. Content marketing needs a strategy
that is broader in all aspects. A content marketing strategy should not be
confused with content strategy, it is different as it analyzes the different
ways of content marketing that can be used in a strategic way along with other
customer and sales strategies. Content creation is a work of creativity and
skill. Your content best describes you as a brand and if you can’t do it the
right way then hiring a professional content creation Dubai based agency is a wise option, as you should never
compromise on your content.
Here are the five elements that you need to include in your
content marketing strategy:
Goals & Objectives
The whole idea of creating and implementing on content
marketing strategy is to achievethe goals and aims of your business. Some of
the main goals are increasing traffic for the website, getting newsletter
signups, increasing contact form submissions, growing social audiences.
Audience Characteristics
This is the most important aspect of the strategy, because
you need to get into the minds of your target audience. Understanding what they
want, what are their pain points and what are they looking for are the main
factors of building out your strategy. Keyword research and your own websites
analytics is a good place to start from.
Brand Messaging
As said above, your content marketing strategy is there to help
you tell your brand’s story in the right way. What message do you want to
deliver to your audience? What makes you different from the competitors? Any digital content creation Dubai located
company can help you with that, never take marketing of your brand lightly as
it has the potential of making your brand grow or just vanish in the crowd.
Multi-Channel Touch Points
Today a customer’s journey towards your business involves
multiple channels and multiple touch points like social media, news posts, customer
review websites, digital ads etc. Define which channel you will use and how you
will use them to reach your audience and what are the specific objectives of
each channel.
Content Types
From podcasts, info-graphics, videos and blogs, outline which
of the content tactics and types you are planning to use. To do this consider
your audience which kind of content will attract them and how it will work to
reach your goal.
