How To Hire Website Development Services In Dubai

How To Hire Website Development Services In Dubai

Hiring a website development company to create website for your business is pretty much same as hiring a marketing agency. Your business website deserves a professional treatment, as it exhibits the main getaway for reaching your main goal and marketing your message to your targeted audience.

When businesses search to hire a website development Dubai based agency, they reach the companies from different platforms. On the other had when they look to hire help for their website they tend to ask friends, relatives or guys down the street.

Pro Tip:When you need to hire services its best that you hire someone who not only has experience in the services you need but also has similar work as yours. Here is how you can select the right person.

Search online for website development services near your area or city. If you are considering to hire ab business that doesn’t appear in your search results, then move on to another candidate. If the business you are considering cannot ever optimize its own presence, it probably can’t even optimize yours.

Instead, contact companies that come on the first result of the search pages. Even if they work on projects bigger than yours, chances are they can help you out by referring you to smaller shops which they know and trust.

View the website of any company that you are considering. Does it have an attractive layout? Did it open up quickly? Is it easy to navigate? Did it make a good impression on you? All these things are the qualities you want in your website, so it makes sense that the company you are considering will execute all these qualities on your website.

Also check their portfolio and review a number of websites which they have designed. A good web designing and development firm will feature their work in their portfolio. Reviewing the samples, will give you an idea regarding the quality of their work.

Content Marketing And Its Strategies For Catching Audience Attention

Content marketing is far more than just creating, sharing and distributing content in order to engage with the audience, improve branding and get leads and performing other marketing goals that can be best achieved with content marketing.

It needs a different approach, one that is strategic and that is what content marketing is all about. Content marketing needs a strategy that is broader in all aspects. A content marketing strategy should not be confused with content strategy, it is different as it analyzes the different ways of content marketing that can be used in a strategic way along with other customer and sales strategies. Content creation is a work of creativity and skill. Your content best describes you as a brand and if you can’t do it the right way then hiring a professional content creation Dubai based agency is a wise option, as you should never compromise on your content.

Here are the five elements that you need to include in your content marketing strategy:

Goals & Objectives 

The whole idea of creating and implementing on content marketing strategy is to achievethe goals and aims of your business. Some of the main goals are increasing traffic for the website, getting newsletter signups, increasing contact form submissions, growing social audiences.

Audience Characteristics

This is the most important aspect of the strategy, because you need to get into the minds of your target audience. Understanding what they want, what are their pain points and what are they looking for are the main factors of building out your strategy. Keyword research and your own websites analytics is a good place to start from.

Brand Messaging

As said above, your content marketing strategy is there to help you tell your brand’s story in the right way. What message do you want to deliver to your audience? What makes you different from the competitors? Any digital content creation Dubai located company can help you with that, never take marketing of your brand lightly as it has the potential of making your brand grow or just vanish in the crowd.

Multi-Channel Touch Points

Today a customer’s journey towards your business involves multiple channels and multiple touch points like social media, news posts, customer review websites, digital ads etc. Define which channel you will use and how you will use them to reach your audience and what are the specific objectives of each channel.

Content Types 

From podcasts, info-graphics, videos and blogs, outline which of the content tactics and types you are planning to use. To do this consider your audience which kind of content will attract them and how it will work to reach your goal. 

Single Page Vs Multi Page Website - Which is Better?

Single page websites are the most popular and practical web trends, mainly valued by the owners who are in need of simplicity and speed.

Besides this single page websites are very responsive and their display works well on all the type of devices, but whether you will use them or not is something that depends on the needs of your website. For example, if your products are fast food then you may be needing more than a single page website so that your users may browse it quickly and place the order.

Selecting which option to choose when it comes to single page and multi-page websites, the whole thing changes into a chance game. Website owners happen to under or overestimate the requirements of their business and end up putting up unnecessary content on useful content’s behalf, particularly when they are not in a position to implement the stakeholder’s feedback.

Another common mistake made by web owners is that they avoid large and complex websites to save time and loss in such way must have content, sections and sub-menus.

There is no as such rule of thumb that is applicable to answer this query, but many website designing Dubai based experts have firmly induced that websites design should be focused on improving the user experience. In brief, there are few basic queries applicable to every site:

• ·         How much content will you post for your users and will the content be interactive and evolving?
• ·         How will the site’s hierarchy appear, what will be the main elements?
• ·         Will the content be accessible to all the users?
• ·         How will the information benefit from the users?

You will find some good website development Dubai based companies who create professional websites for businesses. The overall concept is that users find single pages site be much easier and comfortable to use, but that doesn’t remove the option that they will like an inclusive multi page website created by experience UX specialists.

Importance Of Info-graphic in Digital Marketing?

In the past few years there is been a debate regarding infographics whether they are relevant for the business or not.

But the rumor is just a rumor, infographics are far from being dead, they are still an effective form of content marketing. Visual content is far more appealing than plain content.

Instead of just fading in the air, infographics are now taking new forms. For instance, we have been seeing a lot of bite-sized infographics on Facebook and Instagram, as well as other motion infographics and video infographics. So one thing is pretty clear that there is no shortage of Infographics.

Infographics Are The Most Top Performing Kind Of Visual Content

According to a research many digital marketing agency informed that in their use of visual content, infographics were the best performing kinds of visual content in 2016. In fact 45% of the marketers said, that infographics are the only visual content that has done so well so far in 2016. According to the same research 40% of the marketers predicted that 30% of their marketing budget will be invested in the visual content in 2017.

Infographics can be easily repurposed across multiple platforms.

One of the reasons marketers like infographics so much is because they’re so easy to share. A well made infographic can stand on its own without the context of a blog post, or it can be used to augment an article by offering the information in a visual way.

You can also slice and dice and infographic into multiple smaller social media images, to make them easier to share across platforms like Instagram, Facebook or Twitter.

For example, if there’s a particularly compelling statistics in your infographics, or a beautiful chart, or a quirky illustration, you can crop that section of the infographic and make it into an image that people will like on Instagram.

Infographics Are Still New Enough To License A Look

Infographics and other forms of visual content can really make a huge impact on the roots of your content outreaching strategy. Mostly when I send emails to clients, writers or website owners for promoting content, infographics are the main point of interest that motivates people to actually go through my content. The main reason for this is because infographics are easy to read and absorb. While someone won’t really want to read a complete article sent to them, they will surely like to see an infographic as it’s easy to absorb. Creating an infographic is not too much hard work but if you feel you are not good at it then you can hire a digital marketing agency Dubai based who are good at making creative visual content.